Lecture Basic Marketing: A global-managerial approach: Chapter 9 - William D. Perreault, E. Jerome McCarthy
Số trang: 10
Loại file: ppt
Dung lượng: 164.50 KB
Lượt xem: 16
Lượt tải: 0
Xem trước 2 trang đầu tiên của tài liệu này:
Thông tin tài liệu:
In this chapter you will learn: Understand what "product" really means, know the key differences between goods and services, know the differences among the various consumer and business product classes, understand how the product classes can help a marketing manager plan marketing strategies,...
Nội dung trích xuất từ tài liệu:
Lecture Basic Marketing: A global-managerial approach: Chapter 9 - William D. Perreault, E. Jerome McCarthy
Nội dung trích xuất từ tài liệu:
Lecture Basic Marketing: A global-managerial approach: Chapter 9 - William D. Perreault, E. Jerome McCarthy
Tìm kiếm theo từ khóa liên quan:
Basic Marketing Lecture Basic Marketing Marketing opportunities Strategic market planning Product management New-product developmentGợi ý tài liệu liên quan:
-
Ebook Strategic marketing management: Part 2
258 trang 232 0 0 -
Ebook Advanced diploma in business management: Strategic marketing management – Part 2
258 trang 29 0 0 -
Lecture Basic Marketing: A global managerial approach - Chapter 15: Personal selling
9 trang 19 0 0 -
16 trang 19 0 0
-
11 trang 18 0 0
-
Ebook Innovation and product management: A holistic and practical approach to uncertainty reduction
333 trang 18 0 0 -
Lectures Marketing management: Chapter 0 - ThS. Nguyễn Tiến Dũng
8 trang 18 0 0 -
14 trang 17 0 0
-
8 trang 16 0 0
-
Ebook Defending the brand: aggressive strategies for protecting your brand in the online arena
288 trang 15 0 0