Lecture Business and society - Chapter 19: Managing public relations
Số trang: 14
Loại file: ppt
Dung lượng: 486.00 KB
Lượt xem: 25
Lượt tải: 0
Xem trước 2 trang đầu tiên của tài liệu này:
Thông tin tài liệu:
Chapter 19 - Managing public relations. In this chapter, students will be able to understand: Examining the structure and activities of a public relations department, both domestically and globally; understanding how technology can enhance a public relations strategy for both small and large businesses; evaluating strategies used by business organizations to influence public opinion;…
Nội dung trích xuất từ tài liệu:
Lecture Business and society - Chapter 19: Managing public relations
Nội dung trích xuất từ tài liệu:
Lecture Business and society - Chapter 19: Managing public relations
Tìm kiếm theo từ khóa liên quan:
Public policy Lecture Business and society Business in society Organizational ethics Corporate governance Managing public relationsGợi ý tài liệu liên quan:
-
Ebook Comparative elite sport development: systems, structures and public policy – Part 2
156 trang 117 0 0 -
264 trang 112 0 0
-
Ebook Comparative elite sport development: systems, structures and public policy – Part 1
161 trang 109 0 0 -
Ebook Enron and world finance: A case study in ethics - Paul H. Dembinski
265 trang 39 0 0 -
Philip kotlers speech at hcmc seminar english version
39 trang 36 0 0 -
Lecture Business and society - Chapter 9: Influencing the political environment
18 trang 32 0 0 -
Ebook Public management and administration: An introduction (Third edition) - Part 1
157 trang 31 0 0 -
261 trang 30 0 0
-
Ebook Technology transfer and public policy: Part 2
169 trang 30 0 0 -
Lecture Principles of Marketing - Chapter 17
38 trang 29 0 0