Lecture Business research methods (12/e) - Chapter 12: Measurement scales
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Chapter 12 - Measurement scales. After studying this chapter you will be able to understand: The nature of attitudes and their relationship to behavior; the critical decisions involved in selecting an appropriate measurement scale; the characteristics and use of rating, ranking, sorting, and other preference scales.
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Lecture Business research methods (12/e) - Chapter 12: Measurement scales
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Lecture Business research methods (12/e) - Chapter 12: Measurement scales
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