Lecture Communication research: Asking questions, finding answers (2/e): Chapter 13 - Joann Keyton
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Chapter 13 - Quantitative analysis of text. After reading this chapter, you should be able to: Differentiate between manifest and latent content in content analysis, explain the basic processes for conducting a content analysis, identify appropriate uses of interaction analysis, explain the basic processes for conducting a research study using interaction analysis, assess the appropriateness and adequacy of a category scheme.
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Lecture Communication research: Asking questions, finding answers (2/e): Chapter 13 - Joann Keyton
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Lecture Communication research: Asking questions, finding answers (2/e): Chapter 13 - Joann Keyton
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