Lecture Communication research: Asking questions, finding answers: Chapter 11 - Joann Keyton
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Chapter 10 - Testing for differences. After reading this chapter, you should be able to: Explain the difference between descriptive and inferential statistics, use the four analytical steps to design and evaluate research designs and statistical findings, develop a hypothesis or research question and select the appropriate statistical test of difference (chi-square, t -test, ANOVA).
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Lecture Communication research: Asking questions, finding answers: Chapter 11 - Joann Keyton
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Lecture Communication research: Asking questions, finding answers: Chapter 11 - Joann Keyton
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