Lecture Consumer behaviour (4e): Chapter 13 - Neal, Quester, Hawkins
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Chapter 13 - Household structure and consumption behaviour. In this lecture we discuss the nature of Australian households, cover the stages in the household life cycle and discuss the importance of households in the purchasing decisions of many consumers. Much of this consumer behaviour is learnt through the influence of other household members and we will cover the trends we are likely to experience in the future.
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Lecture Consumer behaviour (4e): Chapter 13 - Neal, Quester, Hawkins
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Lecture Consumer behaviour (4e): Chapter 13 - Neal, Quester, Hawkins
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