Lecture Consumer behaviour (4e): Chapter 18 - Neal, Quester, Hawkins
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This lecture covers the concept of consumerism, and the role of organisations that protect consumer’s rights. Ethics in business is important as unethical practices can be easily exposed and firms can suffer the resultant negative publicity. We will also discuss the impact of technological changes, such as the Internet, on consumers and their behaviours.
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Lecture Consumer behaviour (4e): Chapter 18 - Neal, Quester, Hawkins
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Lecture Consumer behaviour (4e): Chapter 18 - Neal, Quester, Hawkins
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