Lecture Consumer behaviour (4e): Chapter 6 - Neal, Quester, Hawkins
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In this topic we will cover the following aspects: Retail outlet selection, influence of consumer characteristics, in-store influences and brand choice, and how these influences relate to marketing strategy selection. The changes due to Internet retailing will also be discussed.
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Lecture Consumer behaviour (4e): Chapter 6 - Neal, Quester, Hawkins
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Lecture Consumer behaviour (4e): Chapter 6 - Neal, Quester, Hawkins
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