Lecture Consumer behaviour (4e): Chapter 9 - Neal, Quester, Hawkins
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Marketers expend considerable effort to have consumers learn about their products. Therefore it is vital that we understand how consumers, and that includes us, learn. There are different types of learning, and in this chapter we will discuss the five types. The characteristics of learning are important, including aspects such as the strength of learning, reinforcing learning and the importance of brands.
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Lecture Consumer behaviour (4e): Chapter 9 - Neal, Quester, Hawkins
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Lecture Consumer behaviour (4e): Chapter 9 - Neal, Quester, Hawkins
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