Lecture Consumer behaviour: Lecture 01 - Nguyen Hoang Sinh
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Lecture Consumer behaviour: Lecture 1 Consumer behaviour and marketing strategy learning objectives: What is consumer behaviour? Understand why studying the consumer is important for marketers; Understand the implications of consumer behavior for marketing strategy; Understand a working model of consumer behaviour.
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Lecture Consumer behaviour: Lecture 01 - Nguyen Hoang Sinh
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Lecture Consumer behaviour: Lecture 01 - Nguyen Hoang Sinh
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