Lecture Crafting and executing strategy (17/e): Chapter 5 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble
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Chapter 5 - The five generic competitive strategies: Which one to employ? This chapter includes contents: The five competitive strategies, low-cost provider strategies, broad differentiation strategies, best-cost provider strategies, focused (or market niche) strategies, the contrasting features of the five generic competitive strategies: a summary.
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Lecture Crafting and executing strategy (17/e): Chapter 5 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble
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Lecture Crafting and executing strategy (17/e): Chapter 5 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble
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