Lecture Crafting and executing strategy (19/e): Chapter 5 - Thompson, Peteraf, Gamble, Strickland
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Chapter 5 - The five generic competitive strategies: Which one to employ? In this chapter you will learn: Understand what distinguishes each of the five generic strategies and why some of these strategies work better in certain kinds of industry and competitive conditions than in others, gain command of the major avenues for achieving a competitive advantage based on lower costs, learn the major avenues to a competitive advantage based on differentiating a company's product or service offering from the offerings of rivals.
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Lecture Crafting and executing strategy (19/e): Chapter 5 - Thompson, Peteraf, Gamble, Strickland
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Lecture Crafting and executing strategy (19/e): Chapter 5 - Thompson, Peteraf, Gamble, Strickland
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