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Lecture Crafting and executing strategy: The quest for competitive advantage concepts and cases (16e) – Chapter 4

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Lecture Crafting and executing strategy: The quest for competitive advantage concepts and cases (16e) – Chapter 4: Evaluating a companys resources and competitive position. The objectives of this chapter are to: Learn how to assess how well a company’s strategy is working, understand why a company’s resources and capabilities are central to its strategic approach and how to evaluate their potential for giving the company a competitive edge over rivals, discover how to assess the company’s strengths and weaknesses in light of market opportunities and external threats.
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Lecture Crafting and executing strategy: The quest for competitive advantage concepts and cases (16e) – Chapter 4

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