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Lecture Crafting and executing strategy: The quest for competitive advantage concepts and cases (16e) – Chapter 9

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Lecture Crafting and executing strategy: The quest for competitive advantage concepts and cases (16e) – Chapter 9 - Diversification: Strategies for managing a group of businesses. This chapter includes contents: When to diversify, strategies for entering new businesses, choosing the diversification path: related versus unrelated businesses, the case for diversifying into related businesses, the case for diversifying into unrelated businesses, combination related-unrelated diversification strategies, evaluating the strategy of a diversified company, after a company diversifies: the four main strategy alternatives.
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Lecture Crafting and executing strategy: The quest for competitive advantage concepts and cases (16e) – Chapter 9

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