Lecture Management of retail buying – Chapter 4: Merchandise assortments
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In this chapter, you will learn about: The different types of brand identification, their potential benefits & challenges, the importance of private-label merchandise in today’s marketplace, theories about the optimum breadth & depth of assortments,...
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Lecture Management of retail buying – Chapter 4: Merchandise assortments
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Lecture Management of retail buying – Chapter 4: Merchandise assortments
Tìm kiếm theo từ khóa liên quan:
Retail buying Management of retail buying Lecture Management of retail buying Merchandise assortments Private-label brands Assortment planningTài liệu liên quan:
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