Lecture Marketing (11/e): Chapter 20 – Kerin, Hartley, Rudelius
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Chapter 20 provides knowledge of personal selling and sales management. After reading chapter 20, you should be able to: Discuss the nature and scope of personal selling and sales management in marketing, identify the different types of personal selling, explain the stages in the personal selling process, describe the major functions of sales management.
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Lecture Marketing (11/e): Chapter 20 – Kerin, Hartley, Rudelius
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Lecture Marketing (11/e): Chapter 20 – Kerin, Hartley, Rudelius
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