Lecture Marketing research (12thedition) - Chapter 3: The marketing research process
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Lecture Marketing research (12th edition) - Chapter 3: The marketing research process. In this chapter, the following content will be discussed: Why should we do research? What research should be done? Is it worth doing the research? How should the research be designed to achieve the research objectives? What will we do with the research?
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Lecture Marketing research (12th edition) - Chapter 3: The marketing research process
Nội dung trích xuất từ tài liệu:
Lecture Marketing research (12th edition) - Chapter 3: The marketing research process
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