Lecture Principles of Marketing - Chapter 20: Sustainable marketing social responsibility and ethics

This chapter presents the following content: Sustainable marketing, social criticisms of marketing, consumer actions to promote sustainable marketing, business actions toward sustainable marketing, marketing ethics, the sustainable company.
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Lecture Principles of Marketing - Chapter 20: Sustainable marketing social responsibility and ethics i t ’s good  and  good for you Chapter Twenty Sustainable Marketing Social Responsibility and Ethics Copyright © 2009 2012 Pearson Education, Inc. Chapter 2020 - 1 - slide 1 Publishing as Prentice Hall Sustainable Marketing Social Responsibility and Ethics • Topic Outline • Sustainable Marketing • Social Criticisms of Marketing • Consumer Actions to Promote Sustainable Marketing • Business Actions Toward Sustainable Marketing • Marketing Ethics • The Sustainable Company Copyright © 2012 Pearson Education, Inc. 20 - 2 Publishing as Prentice Hall Sustainable Marketing Meeting needs of consumers while preserving the ability of future generations to meet their needs • Figure 20.1 Copyright © 2012 Pearson Education, Inc. 20 - 3 Publishing as Prentice Hall Social Criticisms of Marketing • Marketing’s Impact on Individual Consumers Copyright © 2012 Pearson Education, Inc. 20 - 4 Publishing as Prentice Hall Social Criticisms of Marketing Marketing’s Impact on Individual Consumers High Cost of Distribution Copyright © 2012 Pearson Education, Inc. 20 - 5 Publishing as Prentice Hall Social Criticisms of Marketing • Marketing’s Impact on Individual Consumers • Deceptive Complaint: Practicesuse deceptive Companies practices that lead customers to believe they will get more value than they actually do. These practices fall into three categories: • Deceptive pricing • Deceptive promotion • Deceptive packaging Copyright © 2012 Pearson Education, Inc. 20 - 6 Publishing as Prentice Hall Social Criticisms of Marketing Marketing’s Impact on Individual • Consumers Deceptive Practices Response: • Support Legislation to protect consumers from deceptive practices Make lines clear—Is it deception, alluring, or puffery that is just an exaggeration for effect? • Products that are harmful • Products that provide little benefit • Products that are not made well Copyright © 2012 Pearson Education, Inc. 20 - 7 Publishing as Prentice Hall Social Criticisms of Marketing • Marketing’s Impact on Individual Consumers High-Pressure Selling Copyright © 2012 Pearson Education, Inc. 20 - 8 Publishing as Prentice Hall Social Criticisms of Marketing • Marketing’s Impact on Individual Consumers Shoddy, Harmful, or Unsafe Products • Deceptive Practices Copyright © 2012 Pearson Education, Inc. 20 - 9 Publishing as Prentice Hall Social Criticisms of Marketing • Marketing’s Impact on Individual Consumers Planned Obsolescence Copyright © 2012 Pearson Education, Inc. 20 - 10 Publishing as Prentice Hall Social Criticisms of Marketing • Marketing’s Impact on Individual Consumers Poor Service to Disadvantaged Consumers Copyright © 2012 Pearson Education, Inc. 20 - 11 Publishing as Prentice Hall Social Criticisms of Marketing • Marketing’s Impact on Society as a Whole Copyright © 2012 Pearson Education, Inc. 20 - 12 Publishing as Prentice Hall Social Criticisms of Marketing • Marketing’s Impact on Society as a False Wants and Too Much Materialism Whole Copyright © 2012 Pearson Education, Inc. 20 - 13 Publishing as Prentice Hall Social Criticisms of Marketing • Marketing’s Impact on Society as a Whole Too Few Social Goods Copyright © 2012 Pearson Education, Inc. 20 - 14 Publishing as Prentice Hall Social Criticisms of Marketing • Marketing’s Impact on Society as a Whole Cultural Pollution Copyright © 2012 Pearson Education, Inc. 20 - 15 Publishing as Prentice Hall Social Criticisms of Marketing • Marketing’s Impact on Other ...