Lecture Strategic market management: Chapter 3 - David A. Aaker
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Chapter 3 - Competitor analysis. This chapter presents the following content: Identifying competitors - customer-based approaches, identifying competitors - strategic groups, potential competitors, competitor analysis - understanding competitors, competitor strengths and weaknesses, the competitive strength grid, obtaining information on competitors.
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Lecture Strategic market management: Chapter 3 - David A. Aaker
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Lecture Strategic market management: Chapter 3 - David A. Aaker
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Strategic market management Lecture Strategic market management Quản lý thị trường chiến lược Strategic analysis Competitor analysis Strategic groupsTài liệu liên quan:
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