Making customer relationship management work in CRM

Ebook "CRM in financial services – A practical guide to making customer relationship management work" present the content: the state of CRM in financial services in the UK; uncertain directions in Europe and south Africa; assessing the quality of customer management in financial services; e-business impact on customer management in financial services: an overview; the impact of e-business on financial services marketing and marketers; e-business strategy’ or just ‘business strategy; managing marketing in the e-world; the implications of e-commerce for strategy...
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Making customer relationship management work in CRM