Marketing nghiên cứu thị trường phần 4

Tham khảo tài liệu marketing nghiên cứu thị trường phần 4, kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả
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Marketing nghiên cứu thị trường phần 4 Research Process Research ProblemRecognition Define Problem Secondary Research Quick Primary Research Primary Research Analyze Information Present Findings Consumer Research ConsumerQualitative observation researchQualitativeCustomer visits in business-to-Customerbusiness marketingFocus group researchFocusElectronic observational researchElectronicDecision support systemsDecisionConsumer survey researchConsumerSecondary data analysisSecondaryConsumer Research Qualitative Observation Research Qualitative Voice of the customer Voice Hands-on consumer Hands research Motivational research MotivationalConsumer Research Qualitative Observation Research Qualitative Voice of the customer Voice Expression of the preferences, Hands-on consumer Hands on opinions and research research motivations of the customer Motivational research MotivationalConsumer Research Qualitative Observation Research Qualitative Voice of the customer Voice Conducted by direct observation by managers of the Hands-on consumer Hands on way current research research customers use specific products and brands and Motivational research MotivationalConsumer Research Qualitative Observation Research Qualitative Voice of the customer Voice Research method directed at discovering the Hands-on consumer Hands on conscious or research research subconscious reason that motivates a Motivational research Motivational person’s behavior personConsumer Research Customer Visits in Customer Business-to-Business Marketing Business-to-BusinessConsumer Research Focus Group Research Focus A focus group is a carefully recruited group of Six to twelve people who participate in a free wheeling, free One to two hour discussion that focuses on a particular Subject, such as product usage, shopping habits, etc. shoppingConsumer Research Electronic Observational Research Electronic Bar-coding and Bar coding scanning scanningConsumer Research Decision Support Systems Decision A decision support system (DSS) is a set of computer (DSS) Software programs that help managers managers Make marketing mix decisions. MakeConsumer Research Decision Support Systems Decision Customer sends in Record is added to warranty card, enters database using sweepstakes, etc. database Permission is given to to management record and use software (e.g., information for direct Microsoft Access) marketing 3 2 Target segment is specified and deep- Database elements segmentation statistical 1 4 are specified (name, analysis identifies address, hobbies, hobbies, interest, usage etc.) The source of situation, and record and data are 5 6 promotion preferences added Most appealing direct- ...