Official Lauch Campaign Stives

Official Lauch Campaign Stives campaign objectives: Raise awa reness of new product Sheet Masks to at least 2 millions TA. Promote them to interact with brand in the campaign, and afterw ards they still connect with brand in digital. Build brand love by reminding TA of the presence of ST.Ives is a natural brand with serious benefits and seriously Fun to use.
Nội dung trích xuất từ tài liệu:
Official Lauch Campaign StivesOfficial Lauch THE MINIONAIRE AGENCY CampaignTABLE OF CONTENTSBrief recapCampaign objectivesTarget audience portraitDeliverablesInsightBig ideaExecution Plan Brief recap Brief recap |Maintain momentum withon-trend format innovation Remain close to consumer trends & expectations in naturals space NATURALS Brand Serious benefits Seriously Fun to useMade with 100% natural extracts Objectives |Campaign ObjectivesRaise awareness of new product Sheet Masks toat least 2 millions TA. Promote them to interactwith brand in the campaign, and afterwards theystill connect with brand in digital.Build brand love by reminding TA of the presenceof ST.Ives is a natural brand with serious benefitsand seriously Fun to use. Demography Target Audience portrait| - Gen Z (age range: 18-25). - In college or have been working for serveral years. - Grow up in the period of Korean beauty reputation.Target Behavior - Loving social media, music, & video streaming.audience - Active university life, switching between lectures & extracurricular activities.portrait - Buy products from E-commerce & friends recommend. Psychology - Up-to-date with hacks from KOLs. - Believer of social trends & personal brands. - Like adopt skincare regimes and makeup products that enable the natural beauty look. Preferred chanels - Follow KOL, find review, - For study & entertaiment trend - For Infomation and - Sharing moment sharing Information & knowledgePreferredcontents Trend Art contents Beauty vlog Language Struggle Lifestyle Target Audience portrait| They are growing up in an Think big and make it happen.age of increasing stress and They always want to learn something new.anxiety, and they prioritize Loving creative contents, games, and interactivefinding ways of managing their activities.mental health. 68% read at least three online reviews before making a first-time purchase with their ownGeneration Z struggles with money, Financially Focused.finding a work-life balanceand reports being exhausted Influencingat the end of an average work Renoucing the traditional media, & immerce inday. social media. They have trust in experience & informationSocial media and the internet from influencers.have connected Gen Z withother people’s stories, be itstrangers on the Internet orcelebrities and influencers. Target Audience portrait|PROVE They want to be famous and working hard for it. Gen Z care about work-life balance, that why they are more open to talking about their mental health. Gen Z has taught other generations that being active in your own treatment and recovery is critical for managing stress and moving toward getting what you want out of life.DESIREThey desire to save money, and are achieving those goals on their ownterms. Deliverables Raise awareness ofObjectives Build brand love Sheet Masks Facebook: ST.Ives VietNam Facebook: ST.Ives VietNam Ins: @stivesvnChannels Ins: @stivesvn Youtube: ST.Ives VietNam & Influencer’s channel Youtube: Influencer’s channel Tiktok: influencer & ST.ives VN Youtube, facebook is the most active Videos is the best way to express messageRationale social platform for Gen Z GenZ always update information from influencer Smartphone is their life source Budget 1,6 billions VND ...