PERSONAL PROTECTIVE EQUIPMENT COMPLIANCE GUIDE
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Importantly, although some general rules are emerging,
these do not always apply. Macro factors such as industry
and brand status will play a role, but media planners will
also need to consider micro factors such as creative
strength, web site context and frequency effects. There will
be no standard template for campaign planning against a
specific objective. An awareness campaign which just
employs billboards and wallpapers will likely drive
awareness, but the potential negative repercussions on
other brand metrics will need to be considered.
We will see even more innovative and strategic online
planning in 2013, as advertisers strive for a...
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PERSONAL PROTECTIVE EQUIPMENT COMPLIANCE GUIDE
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PERSONAL PROTECTIVE EQUIPMENT COMPLIANCE GUIDE
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