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PERSONAL PROTECTIVE EQUIPMENT COMPLIANCE GUIDE

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Importantly, although some general rules are emerging, these do not always apply. Macro factors such as industry and brand status will play a role, but media planners will also need to consider micro factors such as creative strength, web site context and frequency effects. There will be no standard template for campaign planning against a specific objective. An awareness campaign which just employs billboards and wallpapers will likely drive awareness, but the potential negative repercussions on other brand metrics will need to be considered. We will see even more innovative and strategic online planning in 2013, as advertisers strive for a...
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PERSONAL PROTECTIVE EQUIPMENT COMPLIANCE GUIDE

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