Practice report: Marketing activities of TNG Fashion Company

Practice report: Marketing activities of TNG Fashion Company aim expanding the marketing activities of company to attract customers, bring revenue and profit for the company, search market, brand and brand positioning; marketing activities to sustain business development, make a difference for the brand, optimize profits, maintain and improve customer relations.
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Practice report: Marketing activities of TNG Fashion CompanyPracticereportSupervisor:NgoThiThaiACKNOWLEDGEMENT I am using this opportunity to express my gratitude toM.A NGO THITHAIwhosupportedmethroughouttheprocessofwritingreport.AlthoughIdonothavemanyexperiencesandmyknowledgeislimited,butduringtheworkMrs.Thaigavemealotofthoughtfulrecommendations,advicewhichhelpedmetocompletethereportinthebestway.Iamreallygratefultoher. Secondly, I would like to thank all my teachers in Ha Noi College ofCommerceandTourismwhotaughtmeduringthreeyearswithalotofbasicand professional knowledge. Thanks to this knowledge I can apply to thepracticeandIcarryoutthereport. Atlast,IsincerelythankTNGFashionCompany.Ihadagreatchancetointentatthecompany.Here,Ihadachancetomeetsomepeoplewhoguidedmeintheinternshipperiod.Theyhelpedmealotandprovidedinformationaboutthecompanywhichhelpedmetomakeareport.Especially,IalsothankMr.Manhwhohavedirectguidance,advisesmeaboutwhatisbesttodo.Onceagain,IreallythankyoueveryoneatthecompanySTUDENT:HOANGTHIDUYENClass:CĐAV4A iPracticereportSupervisor:NgoThiThai TABLEOFCONTENTSSTUDENT:HOANGTHIDUYENClass:CĐAV4A iiPracticereportSupervisor:NgoThiThai LISTOFTABLES LISTOFABBREVIATIONSSTUDENT:HOANGTHIDUYENClass:CĐAV4A iiiPracticereportSupervisor:NgoThiThai PARTI:INTRODUCTION1.Rationales Today, Vietnam’s economy is expanding, so there are many greatopportunities for businesses to develop, compete with the global economy.Marketing activities are aimed to satisfy customer needs and their desiresthroughtheexchangeprocess.Marketingisoneofthemostimportantstrategiesforafashioncompany.Marketingdecisionscoordinatetheconnectionbetweenbusinessproductionactivitiesandmarketofcompany.Itensurestheoperationoftheenterprisemarketoriented.Inaddition,marketingistheactivity,setofinstitutions,andprocessesforcreating,communicating,delivering,exchangingofferingsthathavevalueforcustomers,clients,partners,societyatlarge. WhilepracticingatTNGFashionCompany,Ilearnedaboutoverviewofbusinessandknewtheactivitiesofenterprisewhichhelpmeunderstandmoreaboutthecompany,havemoreexperiences.WhatIlearnedfromtheinternshipwasthattheimportanceofmarketingandhowtobecomethebestmarketingmanager.Iwilltrytousemyabilitiestocompletethejob.2.Aimsofstudy Expandingthemarketingactivitiesofcompanytoattractcustomers,bring revenue and profit for the company, search market, brand and brandpositioningMarketingactivitiestosustainbusinessdevelopment,makeadifferenceforthebrand,optimizeprofits,maintainandimprovecustomerrelations3.Scopeofthestudy ThestudycoveredmarketingactivitiesofTNGFashionCompany.Iwill workandresearchinthiscompanyfromJanuarytoMarch2015.AtthisSTUDENT:HOANGTHIDUYENClass:CĐAV4A 1PracticereportSupervisor:NgoThiThai time,Iwillfollowallactivitiesofcompanyandgatherthemintomyreport. Aftermyinternship,Icanunderstandmoreaboutmarketinganditsactivities.4.Methodofthestudy Iusedsynthesismethodtogatherinformationinmydifferentmediasuchas:book,internet,magazine…Besides,Ialso usedanalysismethodtoconsideralldocumentswhenIreceivedenthusiasticguidancefromthesisterinthecompany.Ithelpsmegetmuchimportantinformationtosupportmyreport.STUDENT:HOANGTHIDUYENClass:CĐAV4A 2PracticereportSupervisor:NgoThiThai PARTII:CONTENT Chapter1:TheoreticalBackgroundofMarketing1.1.Overviewofmarketing1.1.1.DefinitionofmarketingMarketingisthecommunicatingthevalueofaproductorservicetocustomers,forthepurposeofsellingthatproductorservice Marketing is a social activityof people to satisfy demandthroughexchange.Marketingistoidentifywhatthehumanandsocialneeds.Ifa ...