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Research THE EFFECTS OF CUSTOMER LOYALITY ON PROFITABILLITY

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THE EFFECTS OF CUSTOMER LOYALITY ON PROFITABILLITY Chapter Three turns to a wholly different, but not unrelated, topic, the role ofadmissions exam scores in the identification of well-prepared students in the collegeadmissions process. The case for using such exams is often made with “validity” studies,which estimate the correlation between test scores and eventual collegiate grades, both withand without controls for high school grade point average. I argue that there are twofundamental problems with these studies as they are often carried out. First, they do notadequately account for the biases created by estimation from a selected sample of studentswhose collegiate grades...
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Research " THE EFFECTS OF CUSTOMER LOYALITY ON PROFITABILLITY "

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