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Sales & Marketing Creativity & Innovation for Your Book

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Laura Bruney, Executive Director of the Arts & Business Council of Miami says, “The 101 list came aboutwhen one of our steering committee members thought people would respond [to a list of ideas] and theydid! The steering committee came up with some unique items for the list. We focused on innovative andunique promotional opportunities between business and the arts. We also tried to emphasizeneighborhood marketing—promoting the event/performance in the area surrounding the theatre orperformance site.”When looking at the suggestions on this list, consider your target customers. Try to see things throughthe Target customer’s point-of-view. Will they respond well to this...
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