Southeast Asia Digital Future in Focus 2013

Southeast Asia Digital Future in Focus 2013 products media frag mentation is occurring at light speed in comscore has been preparing for a future today’s multi platform environment, which features scenario where most people will consume content not only computers, but smartphones, tablets, on the go and pcs would no longer be the centre gaming platforms and a seemingly ever increasing of the digital universe. This future is quickly number of emerging devices.
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Southeast Asia Digital Future in Focus 2013Key Insights and Digital Trends from Southeast Asia © comScore, Inc. Proprietary. 26 July 2013Introduction #FutureinFocusExecutive SummaryMedia fragmentation is occurring at light speed in comScore has been preparing for a futuretoday’s multi-platform environment, which features scenario where most people will consume contentnot only computers, but smartphones, tablets, on the go and PCs would no longer be the centregaming platforms and a seemingly ever-increasing of the digital universe. This future is quicklynumber of emerging devices. becoming a reality.The strong swelling of mobile audiences, devices The following report examines how the latestand consumption habits have shown us that trends in web usage, online video, mobile andconsumers have become more platform agnostic in search, social and shopping are currently shapingtheir digital media consumption and happily switch the UK digital marketplace and what that meansdevices throughout the day and into the night to stay for the coming year, as comScore helps bring theup to date on email, news, social media etc. digital future in focus. FOR FURTHER INFORMATION, PLEASE CONTACT: A Singh worldpress@comscore.com © comScore, Inc. Proprietary. 2Key TakeawaysMore than 40% of internet users come Social networking still captures majority offrom APAC screen timeInternet user numbers across APAC continue Social Networks capture the largest percentage ofto grow at a much greater pace than any consumers’ time in the region. Facebookother market. Six countries from Southeast continues to be the number one social networkAsia is home to an online population in with 3 of its top 15 markets by reach in Southeastexcess of 62 million. Asia. Twitter, LinkedIn and Tumblr are the other established players in most markets.Growth driven by younger power usersUsers from Thailand and Vietnam record the Entertainment and online video continues tohighest time spent online which is clearly growexplained by a significantly large percentage The online video audience in Southeast Asia grewof population under the age of 35. around 8 percent in the past year, YouTube continues to be the top video property in allE-commerce starts to make a move markets. Music, movies and entertainment sitesLocal and regional online retail setups are get more visitors and time spent than globalbeginning to capture the Southeast Asian averages.online audience. In the online travel category,low cost airlines and meta-search platformssee healthy traffic. © comScore, Inc. Proprietary. 3ContentSETTING THE SCENEGlobal Overview 5Southeast Asia Landscape 92013 SEA FUTURE IN FOCUSDigital Audience Behaviour 14Social Networking 20Online Retail 26News and Information 31Online Travel 35Entertainment and Online Video 39Search 46Country Spotlights 50Conclusion 57Tweet-bits 61Methodology 62About comScore 64 © comScore, Inc. Proprietary. 4 #FutureinFocusGLOBAL OVERVIEW © comScore, Inc. Proprietary.Distribution of Worldwide Internet AudienceThe US is no Longer the Center of the Online Universe 34% Latin Outside US Middle America East - Africa 9% 9% Asia Pacific North 41% 87% America Outside US 14% ...