SPACE, TIME, FRAME, CINEMA EXPLORING THE POSSIBILITIES OF SPATIOTEMPORAL EFFECTS
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Movies have always had a powerful influence on people’s
behavior, from how they talk to how they dress. Tobacco marketers
took advantage of this power to popularize cigarettes over cigars
and to make smoking by women socially acceptable.
The number of women stars posing with cigarettes in the
1930s and 1940s may have been no accident. And paying stars to
endorse cigarette brands in print and billboard advertising was
certainly business as usual, until smoking’s link to lung cancer
shattered tobacco’s glamorous image in the early 1960s....
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