Danh mục

Summary of Economics Phd's thesis: Factors affecting employee-based brand equity of Vietnamese commercial banks

Số trang: 27      Loại file: pdf      Dung lượng: 861.82 KB      Lượt xem: 13      Lượt tải: 0    
10.10.2023

Xem trước 3 trang đầu tiên của tài liệu này:

Thông tin tài liệu:

The overall goal of the thesis is to determine the relationship between organizational culture factors, internal brands, brand commitment, role clarity & brand knowledge influencing brand values based on personality. We also measure the impact of these factors on brand equity based on the staff of Vietnamese commercial banks to propose some governance implications to enhance brand value based on members of Vietnamese commercial banks.
Nội dung trích xuất từ tài liệu:
Summary of Economics Phd’s thesis: Factors affecting employee-based brand equity of Vietnamese commercial banks

Tài liệu được xem nhiều: