Summary of PhD thesis in Business Administration: Factors affecting the intention of choosing traditional markets to buy fresh food of urban consumers in the South Central Coast region

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dentifying factors influencing the intention of urban consumers to choose traditional markets to buy fresh food in the South Central Coast region; Make recommendations to the subjects involved in a business in the traditional market system and the state management agencies in the Southern coastal provinces to propose solutions and policies to attract consumers and consumers, increase loyalty and competitiveness of traditional markets under the pressure of the modern trading system.

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Summary of PhD thesis in Business Administration: Factors affecting the intention of choosing traditional markets to buy fresh food of urban consumers in the South Central Coast region