The awareness of environmentally friendly products: The impact of green advertising and green brand image
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This study is useful for the supermarket in Indonesia particularly in understanding customer behavior to the environmentally friendly product. So, the implementation of the marketing strategy is more precise. Besides, this study can be an input for the Indonesian Government in implementing a regulation associated with the global warming issue through research on environmental friendly product.
Nội dung trích xuất từ tài liệu:
The awareness of environmentally friendly products: The impact of green advertising and green brand image
Nội dung trích xuất từ tài liệu:
The awareness of environmentally friendly products: The impact of green advertising and green brand image
Tìm kiếm theo từ khóa liên quan:
The awareness of environmentally friendly products The impact of green advertising The impact of green brand image Green Purchase Intention Environmental friendly product The Indonesian GovernmentGợi ý tài liệu liên quan:
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