The Factors Affecting the Brand Value of Private Universities in Ho Chi Minh City through Measurement of Students' Perceptions: The Study at Ho Chi Minh City University of Technology (HUTECH)
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This paper uses mixed research methods (qualitative and quantitative research). Data were then analyzed by measuring Cronbach's Alpha coefficient for reliability, analyzing EFA, and using PATH model to test experiment on the research model affecting HUTECH’s brand value. Additionally, this paper also proposes some implications for enhancing HUTECH’s brand value in the current context of competition among private universities.
Nội dung trích xuất từ tài liệu:
The Factors Affecting the Brand Value of Private Universities in Ho Chi Minh City through Measurement of Students’ Perceptions: The Study at Ho Chi Minh City University of Technology (HUTECH)
Nội dung trích xuất từ tài liệu:
The Factors Affecting the Brand Value of Private Universities in Ho Chi Minh City through Measurement of Students’ Perceptions: The Study at Ho Chi Minh City University of Technology (HUTECH)
Tìm kiếm theo từ khóa liên quan:
Marketing in the Connected Age Higher education Geographical location PATH model Students’ satisfaction Theoritical framework of brandGợi ý tài liệu liên quan:
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