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THE INFLUENCE OF MEDIA VIOLENCE ON YOUTH

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Other research focusing on children’s ability to discriminate between televised programs and commercials has generally demonstrated that children younger than five cannot con- sistently make that distinction. 15 Even when young children correctly label programs and commercials, they may still think that the commercial is part of or connected to the program. 16 Moreover, although children may be able to identify commercials based on perceptual cues by age five, their ability to recognize the persuasive intent and inherent bias in advertising does not appear to develop until age seven or eight. 17 Together this research suggests that children do not comprehend the symbolic nature of...
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THE INFLUENCE OF MEDIA VIOLENCE ON YOUTH

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