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The mediating role of student-post purchase regret in brand switching intention

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The paper aims to search out “The mediating role of student-post purchase regret in university brand switching intention”. Quantitative research was conducted with a non-probability sample. The data was collected from six-hundred university students in three financial autonomy Vietnamese universities and was processed by SmartPLS 4.0 software.
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The mediating role of student-post purchase regret in brand switching intention

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