The Non-Designer's Design Book- P4

The Non-Designers Design Book- P4: So you have a great concept and all the fancy digital tools you could possibly require—whats stopping you from creating beautiful pages? Namely the training to pull all of these elements together into a cohesive design that effectively communicates your message. Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help.In The Non-Designers Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and youll...
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The Non-Designers Design Book- P4m Part 1: Design Principles Dont do this I Url Ratz General Manager Dont stick things in the corners. The corners Urls Internet Cafe dont mind being empty. Get on the Internet and do Stuff. Dont use Times. Arial. or Helvetica or your card e-mail: ~ url@UrlslntemelCafe.com (505) 424-1115 ph. P.O. Box 23465 will always looked dated. Like from the 70s. www.UrlslntemelCafe.com Santa Fe, NM 87502 Dont use 12-point type or Urls Internet Cafe your card will always look unsophisticated I people Get on the Internet and do Stuff. can easily read 8-. 9-, or 10- point type. Business cards Url Ratz, General Manager often use 7-point type. And www.UrlslnternetCafe.com please dont center your (505) 424-1115 phone layout unless you can put P.O. Box 23465 into words the reason why Santa Fe, NM 87502 you need to do so. Dont feel like you have Drls internet and do Stuff. Get on the Internet Cafe to Ii the entire space on the card. Its okay to email: url@UrlsIntemetCafe.com web site: www.UrlSIntemetCafe.co~ ~ have empty space. Look at those professional cards-they always have empty space! (505) 424-1115 phone (505) 438-9762 fax P.O. Box 23465 Ur! Ratz Its unnecessary to have Santa Fe, NM 87502 General M.u:ager the words email and web site on your (ard- its clear what those particular items are. SEVEN EXTRA TIP S ef TRICKS EDTry this. . . Line things Upl Everything on ~ your card should be aligned with something else. Align baselines. Align right edges or left edges. Internet Most of the time a strong ~ush and do Stuff. left or ~ush right alignment has a much more professional impact than a centered. alignment. UrlRatz General Manager url@UrlslnternetCafe.com www.UrIsInternetCafe.com 505424-1115 voice 5054389762 fax P.O. Box 23465 Santa Fe, New Mexico 87502 Try using periods, smaii ~ buiiets, or blank spaces Urls Internet Cafe Get on the Internet and do Stuff. instead of pare!theses around area codes. It gives your card a cleaner look. Urllatz urL@UrlsInternetCafe,com General Manager www.UrlsInternetCafe.com Speii out st.. Blvd., In., ete. 505.424.1115 50S.438.976lf v The periods and commas P.O. Box 23465 in abbreviations add Santa Fe, New Mexico 87502 unnecessary cl ...