The relationship between website quality and E-satisfaction: A case study of four-and five-starred hotels in Hội An city of Quảng Nam province

In this paper, through aggregation of existing theories in the world and quantitative research, the authors conduct an empirical research for the case of four-and five-starred hotels in Hội An City and identify seven factors that affect the satisfaction of online customers.
Nội dung trích xuất từ tài liệu:
The relationship between website quality and E-satisfaction: A case study of four-and five-starred hotels in Hội An city of Quảng Nam province