Phân tích tư tưởng của nhân dân qua đoạn thơ: Những người vợ nhớ chồng… Những cuộc đời đã hóa sông núi ta trong Đất nước của Nguyễn Khoa Điềm
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This study aims to examine the interaction effect of eWOM on online purchase intention and brand trust toward purchase intention at the Uniqlo fashion online store. The role of the mediation of satisfaction is vestigated. A quantitative approach was utilized to gather data via online surveys to bolster the suggested model. A total of 186 participants were included in the sample, chosen through non-probabilistic convenience sampling methods, and provided with instructions to answer the survey questions.
Nội dung trích xuất từ tài liệu:
The role of eWOM and brand trust in the online purchase intention: An empirical of the Uniqlo fashion brand
