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The SEO Business Guide

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Search marketing, which encompasses search engine optimization (SEO) and pay per click (PPC), is one of the fastest-growing and highest-paid careers in the world. As consumers move online and away from tradi tional media, more and more companies are allotting significant funds towards their online marketing. Google has built a multibillion-dollar business around search in just over ten years. On the back of that, thousands of professional search marketers have started businesses focused on optimizing company websites, ensuring that their clients appear in searches for the most profitable keywords in any given market. SEO is an industry that has historically been shrouded in behind-the-scenes mystery. This...
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The SEO Business Guide

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