Thesis sumary: Factors influencing franchisee’s intention to maintain participation in the franchise system in Ho Chi Minh city

Design a theoretical framework of factors influencing the franchisees intention to maintain participation in the franchise system; determine the significance of the influences of the factors on the franchisees intention to participation in the franchise system; propose managerial implications to improve the intention to maintain participation in the franchise system and policy implications of franchise operations for the government.
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Thesis sumary: Factors influencing franchisee’s intention to maintain participation in the franchise system in Ho Chi Minh city MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINHCITY ----------------- TRAN THI TRANG FACTORS INFLUENCING FRANCHISEE’S INTENTION TO MAINTAIN PARTICIPATION IN THEFRANCHISE SYSTEM IN HO CHI MINH CITY Major: Commercial Economics Code: 62.34.01.21 THESIS SUMARY Ho Chi Minh City –2018The Thesis was completed in: University of EconomicsHCMCTutors:1. Professor Vo Thanh Thu2. Ph.D Ta Thi My LinhOpponent 1:Opponent 2:Opponent 3:The thesis will be protected in front of the Council at:At ……… h ……… Date ……… Month ……… YearThe thesis can be found at: LIST OF RESEARCH PAPERSA. Key research papers relate to the thesis1. Tran Thi Trang, 2016. Factors Influencing Franchisee’s Intention to Maintain Participation in the Franchise System: Case in Viet Nam. Journal of Science and Technology. No. 8(105), page 108-112.2. Tran Thi Trang, 2016. The effect of commitment and franchising law enforcement on franchisees intentions to remain in the franchise system. Proceedings of the 5th International conference on emerging challenges: partnership enhancement. ISBN: 978-604-93-8961-0, page 111-116.3. Vo Thanh Thu & Tran Thi Trang, 2015. Influence of Quality Relationship and Big Five Factors to Decision of Intention to Maintain Participation in the Franchise System. Journal of Economics Development. No.10, P.92-110.B. Other research papers relate to the thesis4. Tran Thi Trang, 2015. The State Management to Franchise Activities and Recommendations. Review of Finance. No. 611, page 20-22.5. Vo Thanh Thu, Tran Thi Trang & etc., 2015. Franchising in Ho Chi Minh city - Problems and Solutions to promote development. Research project (Department of Science and Technology Ho Chi Minh City).6. Nguyen Dong Phong, Vo Thanh Thu & Tran Thi Trang, 2015. Franchise Business Guide. UEH Publising House.7. Tran Thi Trang and Vo Thanh Thu, 2015. Franchising – Problems and recommendation. Proceedings of the 5th International conference on emerging challenges: Managing to Success. ISBN: 978-604-938-723-4, page 473-480.8. Tran Thi Trang, 2014. Service quality in convenience franchising stores. Proceedings of the 5th International conference on Green Technology and Sustainable Development. ISBN: 978-604-732817-8, page 650-654 1 CHAPTER 1: INTRODUCTION1.1. Theoretical background There have existed numerous scholarly studies on themaintenance and development of franchising but most authors arguethat profitability and business performance are common goals andinterests which both franchisors and franchisees concern about.These are also the most important factors to maintain a relationshipsince the loss of one party will negatively affect the other and viceversa. Other scientists claim that the quality of franchise maintenanceand development depends on the quality of the relationship betweenFranchisee - Franchisor (Rubin, 1978; Shane, 1996). Thisrelationship is characterized by the following three elements: (1) Thequality of the franchise contract that stipulates the responsibilities,the right to decide and the sharing of resources between thefranchisor and franchisee (Rubin, 1978; Pizanti et al., 2003), (2) Thedevelopment of relationship between Franchisee - Franchisee and (3)The relationship quality in franchise operations depends highly onFranchisee (Kaufmann et al., 1995, Nathan, 2004). Despite different opinions about franchise, the scientists allagree some common characteristics: Franchise business model helpsquickly expand business scale and develop brand throughFranchisees’ investment in the system and thus a franchise systemneeds to be stable and grow in terms of the number of Franchisees.Choosing Franchisees with sufficient financial capacity, managementcapacity to participate in a franchise system is very essential.Theorists in franchising are also interested in exploring how theseFranchisees continue to maintain a symbiotic relationship and thecooperation - building - development of franchise system. This is an 2important issue, vital for the development of a franchise system.There are many studies on maintaining the cooperation in business ingeneral and maintaining participation in the franchise system inparticular such as Adeiza et al. (2017), Erlinda et al. (2016), Jena etal. (2011), Hanafiah (2009) , Lee et al. (2008), Venetis et al. (2004),Ulaga et al. (2006), Chiou et al. (2004), Morrison (1997),... In franchise operations, for Franchisor, Franchisee is both acustomer and a member of franchise system. Therefore, unlikenormal business activities, the customers (the franchisees) need to becarefully selected so that they can participate in the long-termdevelopment of the franchise system. Factors influencingFranchisees intention to maintain participation in the franchisesystem in the above mentioned studies are primarily associated withthe relationship between Franchisor - Franchisee (trust, satisfaction,commitment), and intention to maintain participation in the franchisesystem of the Franchisee is indeed the result of this relationship. Inaddition, there are other factors that affect the intention to maintainthe Franchisees participation in the franchise system such asCommunication, Service Support of Franchisor, CompetitiveAdvantage of Franchisor, Commitment of franchise system,Relationship between Franchisor and Franchisee, Satisfaction,Individual Characteristics of Franchisee,... However, the aboveauthors failed to mention legal factors of franchising as well as howFranchisee’s legal impl ...