Phân tích tư tưởng của nhân dân qua đoạn thơ: Những người vợ nhớ chồng… Những cuộc đời đã hóa sông núi ta trong Đất nước của Nguyễn Khoa Điềm
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Even if this approach provides insights about potential target country markets, no information is provided on the
within-country consumers‘ heterogeneity and their response to marketing efforts. In this context it has to be stated
that the globalization of consumer markets and the global acceptance of products and brands lead to a
globalization of consumers‘ behaviors and attitudes. Existing studies show that on certain consumer behaviors,
cross-cultural differences have minimal or no impact (Elinder 1961; Fatt 1964; Levitt 1983; Ohmae 1985; Roostal
1963) and that, under certain conditions, there is a greater similarity in the values of customers from...
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