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User Experience Re-Mastered Your Guide to Getting the Right Design- P2

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User Experience Re-Mastered Your Guide to Getting the Right Design- P2: Good user interface design isnt just about aesthetics or using the latest technology. Designers also need to ensure their product is offering an optimal user experience. This requires user needs analysis, usability testing, persona creation, prototyping, design sketching, and evaluation through-out the design and development process.
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User Experience Re-Mastered Your Guide to Getting the Right Design- P2 36 User Experience Re-Mastered: Your Guide to Getting the Right Design Our Web Site The following questions are about your experiences of our Web site at www.examplewebsite.com. How many times have you visited our Web site?________________________________ List any other sites you have used that are similar ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ Please rate our site on the following dimensions Easy to use 1234567 Hard to use Attractive 1234567 Unattractive Useful 1234567 Waste of time Efficient 1234567 Tedious Well organized 1234567 Haphazard Entertaining 1234567 Boring Valuable information 1234567 No information Responsive 1234567 Slow What do you consider the most valuable aspect of the Web site? ________________________________________________________________________________ ________________________________________________________________________________ What is the biggest problem with the site? ________________________________________________________________________________ ________________________________________________________________________________ Which features would you like us to add to this site? ❑ Ability to purchase products online ❑ Online discussion boards ❑ An announcements mailing list ❑ Additional online help ❑ Ability to place classified ads on our site ❑ A jobs board About You Your job title ____________________________________________________________________ Your age under 18 18–29 30–39 40–49 50 or over Gender female malePlease purchase PDF Split-Merge on www.verypdf.com to remove this watermark. User Needs Analysis CHAPTER 2 37 Highest level of education high school some college bechelor’s degree graduate work Do you have any other comments about our Web site you would like to offer? ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ Thank you for participating in our survey. INTERPRETING RESPONSES When analyzing responses to your survey, you’ll generally look for the average or most common response. You can count the total number of responses to a checked item. Low response to an individual question may indicate that the question is unclear and the responses should be interpreted cautiously. Surveys can provide extremely useful data, but remember to document the limitations to the data, such as a low-response rate, sampling problems, or biases, discussed later. Exceptional responses should not be ignored. You’re not simply looking for an average response. While it’s useful to know how an “average” person responds, it’s also very useful to understand the spectrum of responses. How much do people vary in their responses? You may want to create a design that serves two or more divergent audiences. Also, some outlier populations may be extremely important to your site design. For instance, ...

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