User Experience Re-Mastered Your Guide to Getting the Right Design- P3

User Experience Re-Mastered Your Guide to Getting the Right Design- P3: Good user interface design isnt just about aesthetics or using the latest technology. Designers also need to ensure their product is offering an optimal user experience. This requires user needs analysis, usability testing, persona creation, prototyping, design sketching, and evaluation through-out the design and development process.
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User Experience Re-Mastered Your Guide to Getting the Right Design- P3 86 User Experience Re-Mastered: Your Guide to Getting the Right Design me what you are thinking as you are grouping the cards. If you go quiet, I will prompt you for feedback.” Whenever participants make a change to a card, we strongly encourage them to tell us about it. It helps us to understand why they are making the change. In a group session, it offers us the opportunity to discuss the change with the group. We typically ask questions like John just made a good point. He refers to a “travel reservation” as a “travel booking.” Does anyone else call it that? or Jane noticed that “couples-only resorts” is missing. Does anyone else book “couples-only resorts?” If anyone nods in agreement, we ask him/her to discuss the issue. We then ask all the participants who agree to make the same change to their card(s). Par- ticipants may not think to make a change until it is brought to their attention, otherwise they may believe they are the only ones who feel a certain way and do not want to be “different.” Encouraging the discussion helps us to decide whether an issue is pervasive or limited to only one individual. Participants typically make terminology and definition changes while they are reviewing the cards. They may also notice objects that do not belong and remove them during the review process. Most often, adding missing cards and deleting cards that do not belong are not done until TIP the sorting stage – as participants begin to organize the We prefer to information. staple the groups together because we do not Labeling Groups want cards falling out. If your Once the sorting is complete, the participants cards get mixed with others, your need to name each of the groups. Give the fol- data will be ruined; so make sure lowing instructions: your groups are secured and that each participant’s groups remain separate! Now I would like for you to name each of your We mark each envelope with the groups. How would you describe the cards in participant’s number and seal it until each of these piles? You can use a single word, it is time to analyze the data. This phrase, or sentence. Please write the name of prevents cards from being each group on one of the blank cards and place confused between it on top of the group. Once you have finished, participants. please staple each group together, or if it is too large to staple, use a rubber band. Finally, place all of your bound groups in the envelope provided. DATA ANALYSIS AND INTERPRETATION There are several ways to analyze the plethora of data you will collect in a card sort exercise. We describe here how to analyze the data via pro- grams designed specifically for card sort analysis as well as with statisticalPlease purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Card Sorting CHAPTER 3 87 packages (e.g., SPSS, SAS, STATISTICA™) and spreadsheets. We also show how to analyze data that computer programs cannot handle. Finally, we walk you through an example to demonstrate how to interpret the results of your study. When testing a small number of participants (four or less) and a limited num- ber of cards, some evaluators simply “eyeball” the card groupings. This is not precise and can quickly become unmanageable when the number of partici- pants increases. Cluster analysis allows you to quantify the data by calculat- ing the strength of the perceived relationships between pairs ...