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User Experience Re-Mastered Your Guide to Getting the Right Design- P4

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10.10.2023

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User Experience Re-Mastered Your Guide to Getting the Right Design- P4: Good user interface design isnt just about aesthetics or using the latest technology. Designers also need to ensure their product is offering an optimal user experience. This requires user needs analysis, usability testing, persona creation, prototyping, design sketching, and evaluation through-out the design and development process.
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User Experience Re-Mastered Your Guide to Getting the Right Design- P4 136 User Experience Re-Mastered: Your Guide to Getting the Right Design Buxton’s view, sketching can still be a useful tool requirements elicitation, brainstorming, workflow analysis, and conceptual design. Let this chapter be a source of insight and inspiration about the mysterious thing called “design” and its primary activity – sketching. Societies do not evolve because their members simply grow old, but rather because their mutual relations are transformed. Ilya Prigogine THE QUESTION OF DESIGN If design is so important yet neglected, and if we should be taking steps to remedy that situation, then perhaps it makes sense to clarify what we mean by “design.” Here is where the trouble starts. Take any room of professionals and ask them if they know what design is or what a designer is. Almost everyone will answer in the affirmative and yet practically everyone’s definition will be different. That is to say, people’s definitions are so broad that almost every act of creation, from writing code, building a deck, making a business plan, and so on, can be con- sidered design. If one goes to the literature instead of one’s colleagues, the result will be pretty much the same. The problem is, when a word means almost anything or everything, it actually means nothing. It is not precise enough to be useful. Take your typical com- pany trying to develop a new product, for example. If those creating the busi- ness plan, planning the sales and marketing campaign, writing the software, performing usability studies, etc. are all doing “design,” then how can I be arguing that we need to incorporate design into the process? By that definition of design, it is already there at every level of the organization and every stage of the process. Now I could be wrong about this. For example, the well-known writer and psychologist Don Norman has stated in an epilogue to his most recent book (Norman, 2004): We are all designers. I have the highest degree of respect for Don, but in my opinion, this is nonsense! Yes, we all choose colors for our walls or the layout of furniture in our living rooms. But this no more makes us all designers than our ability to count our change at the grocery store makes us all mathematicians. Of course, there is a way that both are true, but only in the most banal sense. Reducing things to such a level trivializes the hard-won and highly developed skills of the professional designer (and mathematician).Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Sketching: A Key to Good Design CHAPTER 5 137 If you are a nurse or paramedic, you can legitimately refer to yourself as a medical practitioner but not a doctor. None of this is intended to discount the skills or professionalism of those who have medical skills but are not MDs. To the contrary, their skills may well save a life. In fact, the more we under- stand and appreciate the nature of their specific skills, the more they help us understand and appreciate the specific skills that a doctor, or a specialist, brings to the table. And it is exactly this kind of awareness, in terms of the skills of the design professional, that I see as lacking in so many of those who profess to speak for the importance of design or their own affinity or capacity in design. I think that I do understand what people like Don Norman are trying to express when they say, “We are all designers.” I accept that it is well intentioned. But statements like this tend to result in the talents, education, and insights of pro- fessional designers being discounted or distinguished from everyday design decisions. Perhaps the whole thing could be cleared up through a bit more precision in our use of lan ...

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