User Experience Re-Mastered Your Guide to Getting the Right Design- P5

User Experience Re-Mastered Your Guide to Getting the Right Design- P5: Good user interface design isnt just about aesthetics or using the latest technology. Designers also need to ensure their product is offering an optimal user experience. This requires user needs analysis, usability testing, persona creation, prototyping, design sketching, and evaluation through-out the design and development process.
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User Experience Re-Mastered Your Guide to Getting the Right Design- P5 186 User Experience Re-Mastered: Your Guide to Getting the Right Design HANDY DETAIL What If You Find “Scary” Information in the Data? What if you have some data that makes you create a persona that inherently will not like your product? For example, maybe you are building a product for television and the data says that people in a key set of target users are too busy to watch TV. What do you do? If you run into this type of problem, you can: ■ Escalate the data you have found to the stakeholders so that they can reevaluate the strategy for the product. If they push back, show them the data that led to your conclusions. ■ Reevaluate your data sources to consider whether they are really in line with the existing strategy with respect to target users. ■ Build this information, and the related design challenges, into the personas you create. Given that your targets don’t like to watch TV currently, and that you cannot change the delivery medium, how do you get these people to change their behavior and turn on the TV to access your product? How do you build a specific product that will appeal to them, given their needs and goals? PERSONA GESTATION: STEPS 4, 5, AND 6 Once you have a set of skeletons, it is time to get feedback from your stake- holders. You will evaluate the importance of each skeleton to your business and product strategy and prioritize the skeletons accordingly. During gestation, you will identify a subset of skeletons to develop into personas. Step 4: Prioritize the Skeletons It is time to prioritize your skeletons. To do this, schedule a meeting with mem- bers of your persona core team who understand the data you have collected and stakeholders empowered to make decisions about the strategic focus of the company. If stakeholders are not aware of the data and general process that led to these skeletons, present that information before introducing the skeletons to them. It is important to carefully plan and manage your prioritization meet- ing. Before you get started, remind everyone of the goals of the meeting and the impact their decisions will have on the project. ■ These skeletons were derived from data and should map fairly clearly to the user types (categories and subcategories) you already reviewed together. ■ Prioritization should focus on immediate goals or low-hanging fruit. Remind the team that the goal is to reduce the possible set of targets to just those that are critical to your current product cycle. Remember that you can prioritize the skeletons differently for subsequent versions of this product or for derivative or sibling products. ■ Prioritizing does not mean abandoning the interests of the lower-priority skeletons. It simply means deciding that in the case of feature orPlease purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Persona Conception and Gestation CHAPTER 6 187 functionality debates the interests of the persona derived from the most important category or subcategory of users should be considered before anyone else’s. If the stakeholders insist that all the skeletons are critical, ask them to consider which would be most useful to the development staff. For example, have them do a Q-sort in which they can place a particular number of items in each of three priorities (high, medium, and low) and then have them sort within each category for one more gradation. You can always provide a slightly different set of personas to those teams who might benefit most from them (e.g., pro- vide your marketing team with the set of perso ...