Phân tích tư tưởng của nhân dân qua đoạn thơ: Những người vợ nhớ chồng… Những cuộc đời đã hóa sông núi ta trong Đất nước của Nguyễn Khoa Điềm
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In this essay we propose a model capturing the major components of the
interaction existing between the advertising and audience markets. Our main
objective consists in analysing how the linkage between these markets shapes
the TV-programs selected at equilibrium, when these programs follow from
oligopolistic competition in the TV-broadcasting sector. This analysis is de-
veloped in the framework of a three-stage sequential game involving two com-
panies, their TV-viewers and the advertising agencies buying ad-spots to be
inserted in their programs. The players of the game are the TV-channels. A
program consists of a mixof two characteristics in varying proportions. ...
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