An alternative approach for choice models in transportation: Use of possibility theory for comparison of utilities

This paper proposes a modeling framework that attempts to account for the decision maker’s uncertainty by possibility theory and then the analyst's uncertainty by probability theory. The possibility to probability transformation is performed using the principle of uncertainty invariance. The proposed approach accounts for the quality of information on the changes in choice probability. The paper discusses the thought process, mathematics of possibility theory and probability transformation, and examples.
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An alternative approach for choice models in transportation: Use of possibility theory for comparison of utilities