Analysis of the effect of public relation and sales promotion on decision making processes for buying water refills in Merauke

This study aims to analyze the relationship between public relations and sales promotion to the decision-making process of buying refill water. The population and sample in this study were 41 respondents.
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Analysis of the effect of public relation and sales promotion on decision making processes for buying water refills in Merauke International Journal of Mechanical Engineering and Technology (IJMET) Volume 10, Issue 03, March 2019, pp. 759-765. Article ID: IJMET_10_03_079 Available online at http://www.iaeme.com/ijmet/issues.asp?JType=IJMET&VType=10&IType=3 ISSN Print: 0976-6340 and ISSN Online: 0976-6359 © IAEME Publication Scopus Indexed ANALYSIS OF THE EFFECT OF PUBLIC RELATION AND SALES PROMOTION ON DECISION MAKING PROCESSES FOR BUYING WATER REFILLS IN MERAUKE Semuel Batlajery and Marlyn Alfons Universitas Musamus, Merauke, Indonesia ABSTRACT This study aims to analyze the relationship between public relations and sales promotion to the decision-making process of buying refill water. The population and sample in this study were 41 respondents. Observations, questionnaires, interviews, data analysis techniques using multiple regression analysis. Then the data is processed using SPPS version 23. From the results of the analysis of the research obtained, it shows that public relations has a significant effect on the decision-making process of buying refill water, which is proven by a significant value of 0,000 Analysis of the Effect of Public Relation And Sales Promotion on Decision Making Processes For Buying Water Refills in Merauke and technology is increasingly expanding free trade as if trade has become unlimited in space and time. Public relations is the process of interaction where public relations creates public opinion as an input that benefits both parties, and instills understanding, fosters motivation and public participation, aims to instill good wishes, trust mutual understanding, and a good image of the public. Public relations is a special function of management that helps build and maintain joint communication, understanding, support, and collaboration between organizations and the public, involves management problems, helps management to know and respond to public opinion, explains and emphasizes management's responsibility to serve public interest, helps management to keep abreast of and utilize change effectively, useful as an early warning system to help anticipate trends, and use sound research and sound techniques in communication as the main tools (Maria, 2002). Public Relations and Publicity are various programs that are directed internally to employees of companies or outside consumers, other companies, governments, and the media to promote, build relationships between companies and the public, protect and build a company image or positive individual communication products. Public Relations. Management comes from managing words which means leading, handling, managing, or guiding (Ruslan, 2014: 1). Management in the context of strategy has a role to help companies adjust to changes in the business environment. Environmental changes certainly affect the company's performance in gaining profits or contributing to the parties involved. Sales promotion is one element of the marketing mix, in addition to selling prices, products, and distribution. Promotion is very influential on the company's efforts to achieve maximum sales volume, because even though the product offered is good, relatively cheap and easy to obtain, if it is not accompanied by good promotion, then the level of sales will not be enough. According to Lupiyoadi (2014: 178) promotional devices that we know include advertising, individual sales, promotion promotion, public relations, word of mouth information, direct marketing, and marketing publications. A certain type of product requires certain forms of sales promotion and other types of promotions must also be used in other forms of sales promotion. In other words, not all forms of sales promotion can match and guarantee the success of the promotion if it is not in accordance with the conditions of a product. Therefore, a form of sales promotion must be sought that is in accordance with the conditions of the product to be promoted. Promotion according to Kotler and Armstrong (2014: 77): Promotion is an activity that communicates product excellence and persuades customers to buy the product. Process Decision making is an event that is often experienced in human life. The process of decision making is a logical consequence in human life that is always changing and experiencing improvement. The decision making process is one form of human response to the environment (Samudro & Mangkoedihardjo, 2012). Decisions taken by humans will be the beginning of the determination of the next life. And so there is a connection between the decision making process and human life. The level model of the process of making consumer purchasing decisions through five stages, namely: Introduction to the Problem, Information Search, Alternative Evaluation, Purchase Decision for Post-Purchase Behavior. Kotler and Keller (2012: 189). According to U.S. Munandar (2010), the decision-making process starts based on the existence of a problem between the desired condition and the conditions in which 25 desired conditions are usually influenced by: 1) Culture 2) Reference groups, changes in groups can change desired things 3). Family characteristics 4). Status or financial expectations 5). Previous decisions affect the introduction of problems. 6). Individual development can affect http://www.iaeme.com/IJMET/index.asp 760 editor@iaeme.com Semuel Batlajery and Marlyn Alfons the desired condition, one's maturity affects the choice. 7). The current individual situation. One example of decision making is when people choose Omega Water Brands. So the choice of society is CV. Sion Merauke with the brand name Omeg ...