Awareness and knowledge about green products among the urban and rural consumers

The growing environmental concern amongst the public has demanded organizations, businesses and individuals to be responsible and conscious in their everyday activity not to cause any harm to the environment. Most environmental problems are caused by the way people living and continuously damaging the environment. The study was conducted with the aim to assess the awareness and knowledge among the consumers about green products.
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Awareness and knowledge about green products among the urban and rural consumers Int.J.Curr.Microbiol.App.Sci (2021) 10(03): 1315-1321 International Journal of Current Microbiology and Applied Sciences ISSN: 2319-7706 Volume 10 Number 03 (2021) Journal homepage: http://www.ijcmas.comOriginal Research Article https://doi.org/10.20546/ijcmas.2021.1003.161 Awareness and Knowledge about Green Products among the Urban and Rural Consumers Bhavini B. Patil* and Suma Hasalkar Department of Family Resource Management, College of Community Science, UAS Dharwad, India *Corresponding author ABSTRACT The growing environmental concern amongst the public has demanded organizations, businesses and individuals to be responsible and conscious in their everyday activity not toKeywords cause any harm to the environment. Most environmental problems are caused by the wayGreen products, people living and continuously damaging the environment. The study was conducted withGreen marketing, the aim to assess the awareness and knowledge among the consumers about greenConsumers, Socio products. The exploratory research design was adopted to conduct the study. The data waseconomic status, collected from 600 educated consumers from the urban and rural areas of Dharwad andhealth and Belagavi district. The data was analyzed by using frequency, percentage, mean, ‘t’ test andenvironment, correlation coefficient. The results revealed that Both in urban and rural the areas majorityAwareness, of the consumers belonged 22-29 years of age group and more than half of the consumersKnowledge selected for study were graduates in urban area and studied upto 12 th standard in rural area. With regard to occupation one third of the consumers selected for the study were students,Article Info followed by unemployed and self employed consumers. Majority of the consumers hadAccepted: medium family income of rupees 7,380-51,780 per month. Maximum number of the12 February 2021 selected consumers belonged to upper middle socio economic category. Urban consumersAvailable Online: were more aware about green products than the rural consumers. Urban consumers had10 March 2021 better knowledge about green products than rural consumers. The knowledge of the consumers will help the policy makers to develop the product and services based on the genuine need of the customers.Introduction people not just economically, but also socially and environmentally, which means that theEnvironmental pollution is one of the most green products preserve the public health inserious problems experienced by humanity general. The more people decide to use greenand other life-forms on the earth today. Going products the better it is for everyone aroundgreen means leading lifestyle that’s not just them. When we use products that are natural,more beneficial for people who do it, but for it is much better for our well being. The rapidtheir surroundings as well. All the green economic growth in the past years haveproducts that we use provide benefit for the witnessed increasing consumers’ consumption 1315 Int.J.Curr.Microbiol.App.Sci (2021) 10(03): 1315-1321worldwide causing environmental start now and turn the vision of a lovelydeterioration through over-consumption and environment in the future a reality.utilization of natural resources (Chen andChai, 2010). With technological development, Awareness and knowledge about greenthere has been an increase in industrial products is the basic idea which transcendsactivities that have directly and indirectly people to think positively towards theaffected the environment. The environment problems being faced by the environment ashas been extensively exploited, resulting in well as the people.climate change, global warming, pollution,environmental exploitation, ozone layer The main objectives include to study thedepletion etc. Such pro ...