Chương 1: SCOPE, CONCEPTS & DRIVERS OF INTERNATIONAL MARKETING

Lecture questions 1. What makes international marketing so important to businesses?2. What are the 4 levels of involvement in international marketing? Define each, too.
Nội dung trích xuất từ tài liệu:
Chương 1: SCOPE, CONCEPTS & DRIVERS OF INTERNATIONAL MARKETINGCHAPTER 1 – SCOPE, CONCEPTS & DRIVERS OF INTERNATIONAL MARKETING Lecture questions1. What makes international marketing so important to businesses?2. What are the 4 levels of involvement in international marketing? Define each, too. 1. 2. 3. 4.3. To operate successfully in the international marketplace, management needs an internationalphilosophy. This philosophy affects which functional areas of the corporation? 1. 2. 3. 4. 54. What is the EPRG framework?5. Explain the Ethnocentric orientation6. Explain the Polycentric orientation7. Explain the Regiocentric orientation8. Explain the Geocentric orientation9. List the 6 drivers of international expansion: Then explain each 1. 2. 3. 4. 5. 6.10. There are “firm-specific drivers. Explain these11. There are obstacles to internationalization that firms encounter. List and explain each of these: Self – reference criterion Government barriers Barriers to international competition