Doctor of Philosophy: A study on satisfaction and brand loyalty towards durables

The service firm’s readiness to provide each customer with personalized service; it means the transcendental approach of the firm and its related services offered to the consumers.
Nội dung trích xuất từ tài liệu:
Doctor of Philosophy: A study on satisfaction and brand loyalty towards durablesA STUDY ON SATISFACTION AND BRAND LOYALTY TOWARDS DURABLES A THESIS Submitted by V. SURESH (Reg. No. 8389) BUSINESS ADMINISTRATION in partial fulfillment of the requirements for the award of degree of DOCTOR OF PHILOSOPHY MANONMANIAM SUNDARANAR UNIVERSITY TIRUNELVELI–627012 JANUARY 2019 MANONMANIAM SUNDARANAR UNIVERSITY TIRUNELVELI–627012 CERTIFICATE The research work embodied in the present Thesis entitled “A STUDY ONSATISFACTION AND BRAND LOYALTY TOWARDS DURABLES” has been carried outin the Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli.The work reported herein is original and does not form part of any other thesis or dissertation onthe basis of which a degree or award was conferred on an earlier occasion or to any other scholar. I understand the University’s policy on plagiarism and declare that the thesis andpublications are my own work, except where specifically acknowledged and has not been copiedfrom other sources or been previously submitted for award or assessment.V. SURESH(Reg. No. 8389)Research Scholar Dr. C. KATHIRAVAN, M.B.A., Ph.D., Assistant Professor, Department of Business Administration, Annamalai University. Chidambaram 608 002. ii ACKNOWLEDGEMENT Completing this doctoral dissertation, amid household chores, financialcommitments and tiring work life was a daunting task for me. Without the grace of Godand the support from the near and dears, completing this dissertation would be a mirage.Being a fortunate person, I would like to express my sincere gratitude to all thosebeloved people who are in diverse ways helped me to earn the doctoral degree. I would like to express my eternal gratitude to my parents Mr.N.M.Victor andMrs. Late S.Jayarani for their everlasting love and support. They bore me, raised me,supported me, and loved me. I dedicate this dissertation to my PARENTS. I would like to express my deep sense of gratitude and greatest appreciation tomy research guide, Dr.C.Kathiravan, Assistant Professor, Department of BusinessAdministration, Annamalai University, Chidambaram for his valuable comments andconstructive suggestions throughout the research. I am grateful for the time and effortshe devoted for me. Grateful thanks are due to him. I wish to thank Manonmaniam Sundaranar University for allowing me toregister for Doctorate program in their esteemed institution. I also thank theadministrative staff members of the Research Section of the University for theirAdministrative Help. I am extremely grateful to Prof. S.Venu Thyagarajan, Dean i/c of SRMInstitute of Science and Technology for his unceasing encouragement and extensive helpto complete this doctoral study. I thank Prof.S.Naresh Head, Associate Professor,Prof.C.VijayVishnuKumar,Prof.J.Alagiriswamy,AssistantProfessors,SRMInstitute ofScience and Technology for their regular support. I am extremely thankful toProf.P.Suresh, Prof.E.Nixon Amirtharaj and Prof. J.Sadeesh for the wonderful ideasand knowledge that they always share with me. iv Data collection was a crucial part of this journey. I thank all the Respondentswho spent some quality time with me to participate in the survey. I also thank friends,relatives and colleagues who helped me in collecting the data. Especially, I thank toother college professors for helping me in data collection. I express my sincere gratitude to my colleagues of Annamalai University fortheir advice, kind thoughts, and suggestions. I am grateful to my friends in SRMInstitute of Science and Technology for constant support and caring they provided. I amsincerely thankful to Madras University, for providing me the SPSS literature requiredfor the study. I am thankful to my brothers and sisters and their family for their constantencouragement. I thank my beloved wife Mrs.T.Sagaya Kavitha, for providing aloving environment for me to complete the study. Without the kind help of my DaughterS.Immaculate Perdita and my son S.Bambino Thanaston Fernando it would not be acomplete one. I thank my brother-in-law Mr.T.Francis Loyola Fernando ...